Assessing the Effectiveness of Climate Change Communication in Educational Institutions

This research evaluates the efficacy of climate change communication approaches in schools and their effects on students' climate action engagement, attitude, and knowledge. A quantitative research design was utilized, and data were collected from 259 public and private school teachers and principals of Khyber Pakhtunkhwa (KPK) and Punjab through a structured questionnaire. A probability sampling technique was utilized to achieve a representative sample. Statistical tests, such as correlation, regression, and post-hoc statistics, indicated a positive significant correlation between climate change communication approaches and student engagement (r = 0.52, p < 0.001), thereby justifying the role of effective communication in building climate literacy. Institutional barriers, poor teacher training, and negative student attitudes were found to be key factors constraining effective communication (β = -0.41, p < 0.001). post-hoc tests outcomes indicated a significant enhancement in the effectiveness of communication after the implementation of evidence-based recommendations (F = 8.92, p = 0.003). The study emphasizes the importance of removing systemic barriers and making climate education strategies rational to develop an educated and active student population. Long-term effects and e-interventions in climate change communication need to be investigated by future research.