TAKE-BACK STRATEGY SELECTION FOR SMARTPHONES IN A CLOSED-LOOP SUPPLY CHAIN USING THE AHP WITH BOCR METHOD

As smartphones become ubiquitous around the world, sustainable management practices to mitigate the environmental impact of electronic waste are becoming increasingly urgent. Thus, we combined the Analytic Hierarchy Process (AHP) and a Benefits, Opportunities, Costs, and Risks (BOCR) analysis to evaluate several smartphone take-back strategies in Indonesia’s closed-loop supply chain. We examined trade-in options, with and without upfront fees, contracts with providers, and donation initiatives. Through a survey distributed among diverse demographic segments (business owners, managers, staff, contract staff, and students), we captured a wide array of stakeholder perspectives on the methods preferred for smartphone recovery. Business owners and contract staff were found to prefer trade-ins with upfront fees, whereas the other groups preferred trade-ins. In addition, a sensitivity analysis revealed that, if the weight of the benefits increased, donations became the most popular alternative for all groups except for students. Therefore, this article contributes to the literature on supply-chain management by offering insights into the stakeholder preferences that drive the adoption of sustainable and efficient product-recovery strategies in telecommunications.