Speech behavior of deputies of the "Alternative for Germany" party (based on the materials of the Bundestag transcripts)

The aim of the research is the identification of communicative strategies and tactics in the speech behavior of deputies of the "Alternative for Germany" (AfD) party, as well as linguistic means through which maximum perlocutionary effect is achieved. The scientific novelty of the research lies in the fact that, for the first time, communicative strategies have been defined and the semantic, pragmatic, stylistic linguistic means used by AfD deputies during parliamentary debates have been analyzed, thanks to which the party experiences a rapid growth in popularity and success against the backdrop of the failure of conservative political parties. As a result of the research, it has been established that the main communicative strategies of the AfD party are self-presentation, agitation, self-defense, attack, and provocation, through which, on the one hand, a positive image of the party is formed, and on the other hand, a negative image of competitors is created. A tendency has been established to use proverbs, sayings, colloquial words and expressions, and vulgarisms in the speech of AfD deputies in order to attract the attention of potential voters. Irony and ridicule in the speech behavior of AfD deputies are realized through lexical-semantic, logical-syntactic, and stylistic means. Of particular interest is the expression of precedent irony, based not only on proper names, but also on specific situations and facts.