Marketing strategies for promoting workplace hepatitis B and C virus testing: a cross-sectional study using correspondence analysis in Japan
Our findings will contribute to developing social marketing strategies for promoting hepatitis virus control in the workplace. Despite the government's notice to strengthen measures against viral hepatitis, it may not be receiving enough attention from employers. A possible strategy is to share practical information with education and recruitment staff through HR-focused media. The validation of the effectiveness of this strategy remains warranted.
Authors
- Shoko Nakazawa (ORCID: https://orcid.org/0000-0002-9639-6809)
- Kosuke Sakai (ORCID: https://orcid.org/0000-0001-8211-0833)
- Masayuki Tatemichi (ORCID: https://orcid.org/0000-0002-5051-8591)
- Yuko Furuya (ORCID: https://orcid.org/0000-0003-2025-9098)
- Kota Fukai (ORCID: https://orcid.org/0000-0002-8319-8467)
- Masaaki Korenaga (ORCID: https://orcid.org/0000-0002-6360-8297)
Institutions
- Tokai University (JP)
- National Center for Global Health and Medicine (JP)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2025-03-06
- DOI
- https://doi.org/10.3389/fpubh.2025.1522850
- Citations
- 2
- Primary Topic
- Nutrition, Health and Food Behavior
- Type
- article
- Field-Weighted Citation Impact
- 2.24