The Adequacy Of The Seller's Obligation To Ensure Conformity In Protecting The Buyer In The Electronic Sales Contract, A Comparative Study.

Due to the significant gap created by advancements in science and technology, there is often a lack of understanding between the seller, who is well-versed in the professional aspects, and the buyer, who may lack the technical knowledge required to make informed purchasing decisions. Consequently, it has become important for sellers to guarantee that their products meet the standard specifications and satisfy the buyer's needs. This guarantee ensures that the buyer has strong legal protection in traditionalcontracts. The seller's commitment to adhere to the agreed terms is essential to a sales contract. This implies that the seller must guarantee that the delivered item complies with the specifications defined in the contract, whether explicitly stated or implied. With the increasingprevalence of electronic sales, issues may arise where the buyer receives goods or services that do not meet their expectations or the description provided by the seller. In such a case, how should the problem be resolved? Consequently, the research aims to examine whether the protection offered to buyers in electronic commerce is proportional to the power held by electronic sellers, considering their expertise and technical capabilities, as well as comparing the traditional general and private rules to those outlined in the Electronic Transactions Law governed by national and regional legislations. The study used an original and comparative approach to evaluate the adequacy of this protection and found a legislative gap and a need for specific rules to address the rapid development of electronic commerce and ensure consumer privacy protection.