The Hidden Dynamics of (Im)politeness in Offensive and Defensive Reactions to Online Loans

The aim of this research is to explore the implied meaning of (im)politeness in the offensive and defensive responses of online loan debtors. The method used is verbal communication analysis and data collection through case studies. Research findings show that the influence of dynamic cultural shifts provides space for these two responses as alternative speech partners. The offensive response aims to attack the interlocutor with greater intensity of aggressiveness, while the defensive response focuses on protecting self-esteem after being hit by a facial attack. The factors that influence the intensity and understanding of this response are the dimensions of implicature, understanding of the context, and background linguistic knowledge of the conversation. In communication, each individual's ability to understand implicatures is unique. Communication can run better and more smoothly by understanding and communicating the underlying meaning of speech well. An offensive response is a counterattack aimed at attacking the interlocutor, while a defensive response focuses on protecting self-esteem after a facial attack occurs. The influence of dynamic cultural shifts makes this response an alternative speech partner which gives rise to a philosophy of hidden meaning in speech. A person's ability to understand the implicature or meaning underlying speech will influence the success and fluency of communication.