Navigating Creative Expression In The OTT Era: Striking A Balance Between Artistic Freedom And Censorship

Amidst a swiftly changing landscape, Over-the-top platforms have revolutionized India's media andentertainment sphere. As the global approach to content creation, curation, distribution, and consumptionundergoes a paradigmatic shift, the significance of OTT platforms for Indian viewers remains paramount. Theirdistinct value was especially highlighted during the pandemic and has continued to be embraced by audiences.Over-the-top (OTT) platforms are not just reshaping the digital terrain but also revolutionizing Indians' outlookon entertainment. Long-running traditional TV series are being supplanted by shows on platforms like Netflix,and Amazon Prime, signalling a shift in market dynamics from conventional to technological paradigms. In lightof their growing significance and impact on society, concerns related to censorship also arise. Censorship isdeeply rooted in our country’s history.

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Publication Details

Journal
Cuestiones de Fisioterapia
Published
2025-02-03
DOI
https://doi.org/10.48047/eh7n3541
Citations
1
Primary Topic
Cinema and Media Studies
Type
article
Field-Weighted Citation Impact
3.13
Controls
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article

Navigating Creative Expression In The OTT Era: Striking A Balance Between Artistic Freedom And Censorship

Ongmula Bhutia, Sachin Rastogi
1 citations
Cuestiones de Fisioterapia
Cinema and Media Studies
3.13
article

Navigating Creative Expression In The OTT Era: Striking A Balance Between Artistic Freedom And Censorship

Ongmula Bhutia, Sachin Rastogi
article en
1 citations

Abstract

Amidst a swiftly changing landscape, Over-the-top platforms have revolutionized India's media andentertainment sphere. As the global approach to content creation, curation, distribution, and consumptionundergoes a paradigmatic shift, the significance of OTT platforms for Indian viewers remains paramount. Theirdistinct value was especially highlighted during the pandemic and has continued to be embraced by audiences.Over-the-top (OTT) platforms are not just reshaping the digital terrain but also revolutionizing Indians' outlookon entertainment. Long-running traditional TV series are being supplanted by shows on platforms like Netflix,and Amazon Prime, signalling a shift in market dynamics from conventional to technological paradigms. In lightof their growing significance and impact on society, concerns related to censorship also arise. Censorship isdeeply rooted in our country’s history.

Cuestiones de FisioterapiaVol. 54(3)
Jagran Lakecity University (IN)
Openalex Percentile: Top 10%
Cinema and Media Studies
3.13
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Navigating Creative Expression In The OTT Era: Striking A Balance Between Artistic Freedom And Censorship — Ongmula Bhutia, Sachin Rastogi · Cuestiones de Fisioterapia (2025) | TGRS Research Map | TGRS