Who’s account(able)? Making sense of Instagram in vocational teaching practices

While social media in an educational context has interested researchers for a long time, its use in vocational education constitutes a sparsely explored field of research. In this study, we explore how three vocational teachers in Sweden make sense of Instagram in their teaching practice through interviews and analyses of their Instagram accounts over time. Technological frames are used as a theoretical lens to explore how teachers perceive the nature, the strategy, and the use of Instagram at an individual level. Results show that initiatives, motivations, and approaches clearly differ among the teachers and that questions about accountability and expectations on the teacher and the accounts remain vague. Contributions include demonstrating how vocational teachers make sense of Instagram and how it can be linked to different levels of engagement that are rooted in diverse perceptions of how their role and their practice can be supported.