Harmonizing Sustainable Tourism and Mobility: A Framework for Integrated Co-planning

The integration of sustainable tourism and mobility planning is crucial for addressing the complex challenges of environmental conservation, socio-economic development, and community well-being in touristic destinations. This paper introduces the SUSTOURMOB (Sustainable Tourism and Mobility) cycle, a strategy designed to support common sustainable development goals through a transnational approach. Drawing on principles of collaboration and stakeholder engagement, the strategy aims to facilitate co-planning processes that incorporate sustainable mobility solutions into tourism development initiatives. The SUSTOURMOB planning cycle, initially generated for serving Adriatic – Ionian Region destinations, is characterized by iterative analysis, development, testing, evaluation, monitoring, and improvement stages, provides a structured framework for decision-makers to navigate challenges and capitalize on opportunities in the sustainable tourism and mobility sectors. Market trends, technological advancements, policy changes, and crisis management considerations underscore the importance of periodic strategy updates to ensure alignment with evolving circumstances. The strategy's mission statement emphasizes the symbiotic relationship between sustainable tourism and mobility, with a commitment to achieving sustainable development goals. Through ongoing collaboration and adaptation, the SUSTOURMOB strategy offers a pathway towards sustainable tourism development that benefits communities, economies, and the environment.