Sociological legitimacy of reindeer tourism in northern Finland

Reindeer tourism in Finland offers authentic experiences with semi-domesticated reindeer. This study explores the sociological legitimacy of reindeer tourism through a review of literature and stakeholder interview data based on a thematic analysis. Government involvement in public land use outlines livelihood agreements, but without explicit recognition of reindeer tourism. National strategies indirectly influence and align with the goals of the reindeer tourism sector, emphasising sustainability and economic contributions. The reindeer tourism entrepreneurs advocate for authorised herders as tourism entrepreneurs and emphasise authenticity and collaboration. The value of reindeer tourism is recognised among all types of stakeholders interviewed, despite challenges in quantifying its economic or sociocultural impacts. The entrepreneurs stress transparency and information sharing and mention a need for special advisors at the Reindeer Herders’ Association. This study illuminates the sociological legitimacy of reindeer tourism, providing insights into its complex interplay with economic, cultural, and environmental dimensions. Given the role of reindeer as a significant image factor and reindeer tourism’s capacity to attract thousands of visitors to the region annually, this study shows that reindeer tourism also has broader value for Arctic tourism. The findings lay the foundation for future research and policy considerations to foster sustainable, culturally embedded nature-based tourism.