UI/UX Design for Triwindu Market Surakarta

Triwindu Market is unique in its focus on selling antiques and traditional Javanese items. It is one of the traditional markets dedicated to antique items, collections, and traditional Javanese goods. The main challenge faced by Market Triwindu is the accessibility of information for tourists regarding the stalls in the market. There are approximately 10 stalls in Market Triwindu, and traders have expressed concerns about declining visitor numbers and daily income due to a reliance on direct sales. Therefore, an online platform is needed to boost indirect sales and to promote the products available in Market Triwindu more broadly. Using a design thinking approach that starts from idea observation, data collection using qualitative methods, visualization, design creation, and evaluation, the result is a website system employing user interface and user experience design to enhance promotional efforts, facilitate communication between consumers and businesses, and serve as an information platform to make Market Triwindu more appealing and accessible to consumers. The following user interface and user experience components must be taken into account when designing for traditional markets: 1. User-friendly navigation that makes it simple for market visitors to examine details about vendors, product categories, and locations, 2. Because of the diverse market setting, visitors will find it easier to locate the stalls they are looking for with the use of clear typography and icons, 3. Consistent use of color and market branding that is in line with Pasar Triwindu's history and cultural identity improves aesthetic appeal and rapidly forges an emotional connection with guests, 4. A seamless user experience is ensured by the system's responsive and quick interaction when users click links or submit data, which lowers friction and boosts user satisfaction, 5. Adaptable Product Search Functionalities according to product types, vendors, or price points