AI-Driven Revolution: Effectiveness of Product Ads on Social Media Using Midjourney

The rapid development of artificial intelligence (AI) is inevitable and significantly impacts our lives. Although AI has many positive benefits, some research results show that it cannot fully replicate the complexity and subjectivity of human intelligence and emotions. The research objective is to assess AI's effectiveness in visualizing product advertisements using Midjourney on social media. The research used a quantitative approach with an online questionnaire as an instrument to collect data from the millennial generation and Gen Z in Bandung City from March to June 2024. The results of the descriptive analysis revealed that Gen Z is quite familiar with AI-based advertising and has good knowledge about artificial intelligence and its use. Consequently, Gen Z can easily understand AI-based product advertising messages, leading to increased brand awareness and recall. Overall, most Gen Z responded positively to the Midjourney application as a valuable tool for designers in developing advertising ideas on social media and expressed interest in viewing other product advertising visualizations using AI technology.