Analysis of the Influence of Students' Learning Interest on the Implementation of Augmented Reality in the Education System in Indonesia: A Case Study of High Schools in Tangerang City, Indonesia

This study aims to measure the acceptance of AR technology among high school students in Tangerang city by identifying variables that affect the acceptance of AR technology in education. This study uses a quantitative questionnaire method by distributing data to 128 high school students in Tangerang City. The data collected was analyzed using Smart PLS 4. The results of this study reveal that perceived interactivity (PI) and social influence (SI) positively affect perceived ease of use (PEOU) and perceived usefulness (PU). While facilitating conditions (FC) positively affect PEOU, but do not affect PU. Then, attitude toward use (ATU) shows a positive impact on behavioral intention to use (BI). Meanwhile, PEOU and PU have a positive impact on ATU and PEOU can also significantly affect PU. This research contributes to the understanding of AR technology acceptance by identifying influential variables and providing insight into how AR technology can contribute to the field of education. As a practical implication, high schools can consider implementing AR technology in learning. The subject matter can also be adapted to the utilization of AR technology to create interactive and effective learning.