Analysis of User Satisfaction and Experience with University Information Disclosure

This study aimed to analyze user satisfaction and experience with university information disclosure through the Higher Education in Korea service website, and to propose improvement strategies. A survey of 1,638 participants—including university faculty, staff, high school teachers, parents, graduate students, and high school students—who had visited the Higher Education in Korea service website, interviews were conducted with six participants. Key survey findings revealed an overall satisfaction score of 4.13, indicating a reasonably stable level of satisfaction. However, satisfaction with the website's usability was the lowest, particularly concerning mobile usability. Among user groups, graduate students (3.67) and high school students (4.05) reported significantly lower satisfaction levels. Focus group interviews highlighted the need for improvements such as: a refined search function tailored to individual user needs; website enhancements for improved user experience; optimized presentation of search results; and measures to increase accessibility for parents and students. Based on these findings, the following policy recommendations are proposed: First, the Higher Education in Korea service website's structure should be customized to provide information tailored to the needs of different educational stakeholders. Second, the interconnectivity of university information disclosure data should be strengthened, and download methods should be improved. Third, the Higher Education in Korea service information search function should be enhanced by integrating generative AI. Fourth, it is necessary to improve the analytical visualization and readability of university information disclosure.