Participation and Preferences in the Cultural Activities of Contemporary Society

This study explores patterns of cultural participation and preferences within contemporary society, focusing on how different factors influence engagement in various cultural activities. Using an electronic questionnaire distributed both online and offline, data were collected from a diverse sample on individuals' attendance at cultural venues, frequency of engagement in specific cultural events, motivations for participation, and reliance on digital platforms for discovering events. The findings reveal distinct demographic trends, with younger and educated individuals participating more actively in cultural activities, often guided by digital platforms. Gender-based differences were also observed, as women engaged more frequently in activities like theater attendance and searching for cultural discounts, while men reported higher annual expenditures on cultural events. Additionally, social media emerged as a critical tool for raising cultural awareness, particularly among younger demographics. The results highlight the importance of digital strategies in cultural promotion and suggest targeted approaches for cultural institutions aiming to broaden accessibility and inclusivity. These insights offer valuable implications for cultural managers and policymakers seeking to enhance community engagement and foster sustained cultural interest across diverse population segments. Future research should examine how socioeconomic factors like geographic accessibility and work schedules affect cultural participation and explore the impact of digital content, such as interactive previews and influencer collaborations, on engaging diverse demographics. Received: 10 December 2024 / Accepted: 19 February 2025 / Published: 06 March 2025