The mediatisation of space in the age of social media: three cases from the Liuhua Clothing Wholesale Market in China

Purpose This research focuses on people’s activities in the Liuhua Clothing Wholesale District in Guangzhou, China. The increasing use of social media in business, especially during the COVID-19 pandemic, has created inevitable changes to the way space is utilised. Lockdowns and transport restrictions pushed the clothing wholesale traders to engage in livestreaming to maintain their business. This research aims to understand how spaces have been mediatised with the use of social media. Design/methodology/approach To investigate changes in the use of spaces, this research draws on actor-network theory and regards spaces as actors, adopting qualitative research methods, including observation, semi-structured interviews and mapping. Findings The research finds that spaces are mediatised for presentation on social media. During the COVID-19 pandemic, when in-person activities were suspended, the virtual space, constituted by elements that exist in physical and virtual spaces, became more valued. Physical space is no longer perceived as a whole but as elements, such as background, sound and light, all of which are involved in the construction of virtual space on social media. The perception of physical space has become less important than the images presented on social media. Originality/value Social media now exists in many people’s everyday lives, but its influence on architecture and space has received insufficient attention. This research interrogates this phenomenon in a clothing wholesale district in China to reflect on the influence. Its significance lies in documenting the spatial implications of dependence on social media and the changes to spatial use in the age of social media.