Unleashing the power of green HR: How embracing a green culture drives environmental sustainability

This study examines the relationship between Green HR practices (GHRP) and Green Culture (GC) in the context of environmental sustainability (ES) within Pakistan's industrial sector, aiming to understand how they collectively influence environmental sustainability. The research employs a quantitative approach, with data collected from 384 participants working in various industrial organizations. The analysis utilizes multiple regression to examine the associations between GHRP, GC, and ES. Reliability statistics, including Cronbach's alpha, Average Variance Extracted (AVE), and Composite Reliability (CR), were calculated to assess the reliability and validity of the data. The findings reveal significant positive relationships among these variables, indicating that GHRP significantly contributes to fostering a Green Culture, which in turn is crucial for promoting environmental sustainability. Moreover, the combined impact of GHRP and GC on ES is highly significant, highlighting the importance of integrating both aspects for enhanced sustainability efforts. The findings emphasize the need for organizations to prioritize Green HR practices and cultivate a Green Culture to foster environmental sustainability. As HR practices play a crucial role in implementing Green initiatives in an organization to promote Green values among the employees. An integrated framework by positioning human resource practices with sustainability promotes environmental friendly behavior and prepares employees to be more socially responsible, thus contributing to environmental sustainability in the industrial sector of Pakistan. This research provides valuable insights for industrial organizations in Pakistan seeking to strengthen their environmental sustainability efforts. • Green HR practices foster environmental sustainability in Pakistan's industries. • A strong “Green Culture” supports employee-driven eco-friendly behaviors. • The synergy of Green HR and Green Culture significantly impacts sustainability. • Integrating green initiatives into HR enhances employee engagement and sustainability. • A combined approach of GHRM and Green Culture leads to better environmental outcomes.