WAYS OF DEVELOPING BRANDING PROCESS IN HIGHER EDUCATIONAL INSTITUTIONS

Strengthening a business brand to stand out among competitors is a key priority for management today,regardless of the company's form, where assets play a crucial role. Every stakeholder should recognize the signifcanceof this process, as assets particularly the material components are closely tied to conveying the company's brand identity.This article explores one of the fundamental concepts of branding, brand personality, in detail, highlighting its role as aneffective communication tool between a company and its consumers.