The dynamics of coworker envy in the green innovation landscape: Mediating and moderating effects on employee environmental commitment and non-green behavior in the hospitality industry

The current study proposes to investigate the impact of employee green innovative behavior (EGIB) on coworker envy (CE), which in turn affects employee environmental commitment (EEC) and intention to engage in non-green behavior (NGB). Furthermore, it investigates the moderating role of individual green value (IGV) and perceived green organizational support (PGOS) and the mediating effect of coworker envy (CE) between the proposed model relationships. Operating PLS-SEM, the 389 valid questionnaires collected from the employees of five-star hotels were analyzed. The findings showed that employee green innovative behavior (EGIB) significantly enhanced coworker envy (CE), negatively influencing employee environmental commitment (EEC) and positively influencing intention to engage in non-green behavior (NGB). The results also proved the moderation role of individual green value (IGV) and perceived green organizational support (PGOS) between CE and EEC and CE and NGB, respectively. The study contributes insightful theoretical implications by integrating the social comparison theory (SCT) and affective events theory (AET). It also has practical impacts on catalyzing green change by inhibiting coworker envy.