Insights into blended learning research: a thorough bibliometric study

Abstract This bibliometric analysis examines the evolving landscape of blended learning research (2018–2023) through a mixed method. Leveraging a dataset of 1673 documents from ‘Web of Science’ and employing WPS and VOSviewer, the study addresses a few key research questions. It explores annual publication and citation trends, author and country contributions, collaboration patterns among highly cited authors and countries, co-occurrence of author keywords, and term co-occurrence analysis from titles and abstracts using fractional counting. The analysis reveals distinct research clusters like ‘Learning Environment and Pedagogy’, ‘Evaluation and Effectiveness’, and ‘Challenges and Adaptation in Blended Learning’. The study also highlights the top ten influential authors and countries (People’s Republic of China and USA) in the field. These findings offer insights to shape future research and foster collaboration in blended learning.