Challenges and Opportunities for MSMEs in Implementing Sharia Principles in Indonesia

This study aims to explore the challenges and opportunities faced by Micro, Small, and Medium Enterprises (MSMEs) in implementing Sharia principles in Indonesia. Using a qualitative library research approach, data were analyzed from various sources, including books, scientific journals, official reports, and research articles. The findings reveal that MSMEs face several significant challenges, such as low levels of Sharia financial literacy, limited access to Sharia financing, the complexity of the halal certification process, competition with non-Sharia products, and insufficient supporting infrastructure. On the other hand, substantial opportunities are emerging from the increasing awareness of Muslim consumers about halal products, government support through strategic policies, the adoption of digital technology, export opportunities to global markets, and innovation in halal products. This study concludes that an integrated strategy to address challenges and capitalize on opportunities can help MSMEs become more competitive and contribute to the development of the Sharia economy in Indonesia.