DAKWAH COMMUNICATION STRATEGY OF KH CHASBULLAH BADAWI IN CILACAP REGENCY

This research focuses on the da'wah communication activities carried out by KH Chasbullah Badawi in providing solutions to the problems faced by the people of Kesugihan Tahun who are still very behind compared to the villages in the surrounding sub-districts. This research uses the Stimulus-Organism-Response (SOR) theory. Meanwhile, the research approach is a qualitative approach whose data collection methods are observation, interviews and documents. The data analysis method used is Miles & Hubermen data analysis. The results of his research, KH Chasbullah's da'wah communication strategy in Cilacap district is to build educational institutions under the auspices of the BAKII Foundation, mobilize the community to carry out joint waqf, the aim of which is to support land acquisition to establish educational institutions, then a community economic empowerment approach that focuses on empowering non-farmers. rice which was responded positively by the Kesugihan farming community.