Factors motivating blockchain adoption in the construction industry in Thailand

Purpose This study aims to identify the factors and strategies that motivate Thai construction professionals to adopt Blockchain Technology (BT). Previous research highlights BT’s characteristics but lacks focus on the features most persuasive for Thai construction professionals. Design/methodology/approach Using Q methodology with 28 participants from the academic, construction and advanced technology sectors, this study explores their perceptions on BT adoption and addresses the gap in identifying persuasive features for Thai construction professionals. Findings The analysis identified eight distinct professional groups, each with unique perceptions of BT’s motivating factors. Based on these insights, seven strategies were proposed to promote BT adoption. A key finding is that BT adoption is influenced not only by professionals’ roles, positions and accountability but also by their existing technological competencies. Research limitations/implications The use of Q methodology, while insightful, may not capture the full complexity of attitudes toward BT adoption. Additionally, the focus on the Thai construction industry and the small sample size may limit its generalizability to other cultural and economic contexts. Practical implications Identifying professional categories based on BT preferences and implementing strategies – such as automated systems, smart contracts, education centers and pilot projects – can enhance productivity in the Thai construction industry, drawing on global practices to address local challenges. Originality/value – With Thailand’s extensive infrastructure projects supporting ASEAN’s transportation hub vision, integrating blockchain is expected to enhance productivity and project outcomes, contributing to Thailand’s national infrastructure development goals.