In the realm of worship: the world at Taylor Swift’s altar

Research methodology This case is written on the basis of available secondary data sources including news articles, book chapters, video (YouTube) interviews, research papers and industry reports.

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Publication Details

Journal
The CASE Journal
Published
2025-03-04
DOI
https://doi.org/10.1108/tcj-04-2024-0106
Primary Topic
Literature: history, themes, analysis
Type
article
Field-Weighted Citation Impact
0.00
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article

In the realm of worship: the world at Taylor Swift’s altar

Anirudh Prabhu, Yashodhan Kishor Karulkar, Helly Desai
The CASE Journal
Literature: history, themes, analysis
article

In the realm of worship: the world at Taylor Swift’s altar

Anirudh Prabhu, Yashodhan Kishor Karulkar, Helly Desai
article en

Abstract

Research methodology This case is written on the basis of available secondary data sources including news articles, book chapters, video (YouTube) interviews, research papers and industry reports.

The CASE JournalVol. 21(6)
Narsee Monjee Institute of Management Studies (IN)
Openalex Percentile: Top 96%
Literature: history, themes, analysis
DOISourceOpenAlex
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In the realm of worship: the world at Taylor Swift’s altar — Anirudh Prabhu, Yashodhan Kishor Karulkar, et al. · The CASE Journal (2025) | TGRS Research Map | TGRS