The Study on Corporate Sustainability Entrepreneurship in Romania: Analysis on Dependencies of Economical State of the Corporation on Their Green Politics Through Eyes of Their Management

Corporate sustainability has become integral to business strategy worldwide, including in Romania. With growing awareness of environmental impacts and the need for sustainable development, Romanian corporations are increasingly adopting green policies. This study explores how Romanian companies balance economic goals with environmental responsibilities and examines how managers’ perceptions of financial outcomes, innovation, and proactive orientations influence sustainability practices. The research adopts a novel management-focused perspective to analyze factors driving sustainable practices within organizations. A two-pronged methodology was employed: qualitative data were collected via a questionnaire administered to 149 CEOs and CFOs, providing insights into financial health and strategies and performing the statistical analysis to comprehensively evaluate long-term environmental and economic sustainability. The results show moderate to strong positive correlations between financial performance, proactive orientation, innovation, and ecological performance. While proactive and innovation parameters significantly impact ecological policies, financial performance plays a more moderate, indirect role. Key findings reveal that transport companies are the least likely to adopt green strategies, while the age of companies does not play a vital role. The study underscores the complex interplay between corporate sustainability and economic performance, offering valuable insights into the challenges and opportunities for Romanian businesses in advancing green policies.