Financial Bootstrapping: A Case of Women Entrepreneurs in Context of Digital Economy

Women entrepreneurs in the Middle Eastern region, particularly in the United Arab Emirates (UAE), face several challenges (e.g., cultural) coupled with the recent transformation of the digital economy. This issue poses a significant challenge for financing the business operations. Thus, this study aims to find the relationship between prior family business exposure, growth intention, motivation, and financial bootstrapping with the mediating role of prior experiences among women entrepreneurs in the UAE. A quantitative survey questionnaire method was used to collect responses from 318 women business owners in different regions of the UAE. The findings of the study suggest that there is a positive relationship between prior family business exposure and financial bootstrapping and growth intention and financial bootstrapping, and prior experience plays a mediating role among all exogenous variables. The study offers a unique perspective on the intersection between prior family business exposure, growth intention, motivation, and financial bootstrapping, highlighting the mediating role of prior experience in a demographical and geographic context (e.g., UAE) that is under-researched regarding financial strategies.