Studying the Factors Affecting the Professional Book-publishing and Presenting a Model in Iran

Objective: This study aims to investigate the factors influencing professional publishing and propose a model for professional book publishing in Iran. Method: The research was conducted using a survey method with a researcher-developed questionnaire. The sta- tistical population consisted of professional publishing managers in the country, totaling 581 publishers, from which 231 were selected as a sample based on Cochran’s formula. Ultimately, 211 questionnaires were completed and ana- lyzed. Data processing was carried out using SPSS software, employing exploratory the factor analysis and multiple regression test. Findings: Based on exploratory factor analysis, nine factors have been identified as influential in professional publishing: the economics of publishing, the supply and display of publishing products, government support and backing, adherence to copyright, publishing evaluation and auditing, advertising, marketing and branding, publishing management, and the creation of publishing content. Additionally, five factors have been recognized as dimensions of professional publishing, which include technical elements, cultural and literary circles and centers, authors and audi- ences, electronic systems, and distribution and marketing elements. Ultimately, in the regression model, five indepen- dent variables were included in the equation due to their significance level being below .05. Conclusion: The findings of this research contribute to enhancing the awareness and understanding of audiences regarding publishing processes. They also assist publishers and industry managers in recognizing successful trends and existing challenges within the field, as well as in formulating supportive policies and strategies for publishing by relevant authorities.