The Influence Of On-Time Performance, Price, And In-Flight Service Quality On Consumer Repurchase Decisions For Citilink Airlines

This study aims to analyze the influence of On-Time Performance, Price, and In-Flight Service Quality on consumer repurchase decisions for Citilink Airlines, specifically for flights operating through Soekarno-Hatta International Airport and Halim Perdanakusuma Airport. Using quantitative methods, data was collected through online questionnaire distribution using Google Form to Citilink airline service users who had utilized services from both airports. Data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM-PLS) approach to test relationships between research variables. The results proved that all three independent variables - On-Time Performance, Price, and In-Flight Service Quality - have significant influences on consumer repurchase decisions, both partially and simultaneously. Specifically, On-Time Performance proved to have the most dominant influence on affecting repurchase decisions for Citilink Airlines. These findings indicate that flight punctuality is the primary factor, followed by competitive pricing strategies and good in-flight service quality in encouraging consumers to reuse Citilink's flight services.