Strategic Demand-Planning in Wireless Networks: Can Generative-AI Save Spectrum and Energy?

Generative-AI (GenAI), a novel technology capable of producing various types of outputs, including text, images, and videos, offers significant potential for wireless communications. This article introduces the concept of strategic demand-planning through demand-labeling, demand-shaping, and demand-rescheduling. Accordingly, GenAI is proposed as a powerful tool to facilitate demand-shaping in wireless networks. More specifically, GenAI is used to compress and convert the content of various types (e.g., from a higher bandwidth mode to a lower one, such as from a video to text), which subsequently enhanc-es performance of wireless networks in various usage scenarios, such as cell-switching, user association and load balancing, interference management, as well as disasters and unusual gatherings. Therefore, GenAI can serve a function in saving energy and spectrum in wireless networks. With recent advancements in AI, including sophisti-cated algorithms like large language models and the development of more powerful hardware built exclusively for AI tasks, such as AI accelerators, the concept of demand-planning, particularly demand-shaping through GenAI, becomes increasingly relevant. Furthermore, recent efforts to make GenAI accessible on devices, such as user terminals, make the implementation of this concept even more straightforward and feasible.