Josh Software Organizational Innovations: Dynamic Capabilities for Social Causes

This case study titled ‘Josh Software organizational innovations: Dynamic capabilities for social causes’ deliberated regarding how Josh Software undertook its organizational innovations. The case set in the emerging market of India, illustrated how an organization engineered organizational innovations towards serving social causes. The primary protagonist of this case is Mr Gautam Rege (hereby referred to as Rege) and the secondary protagonist is Mr Sethupathi Asokan (hereby referred to as Asokan). Rege cofounded Josh Software ( https://joshsoftware.com/ ) along with Asokan in the year 2007. The case study timeline is between the years of 1999 and 2021. In the year 2007, Rege and Asokan had to decide whether to continue or discontinue ‘Kimaya NICU’ at Josh Software. The Josh Software founders figured out that if Josh Software focused towards social innovation initiatives that primarily benefited stakeholders then in the short run it did not benefit the organization economically. However, it brought reputational advantages in the long run. For undertaking innovations, the dynamic capabilities perspective (Sensing, Seizing and Reconfiguration) has been a good theoretical anchor over the years. This case study can be taught to illustrate how strategic initiatives of an organization were undertaken. This could be both in the strategy planning as well as strategy implementation contexts. The theoretical aspect of this case study was grounded in the literature of dynamic capabilities for innovation. Furthermore, this case study linked the concept of organizational innovation with organizational reputational egoism and organizational economic egoism literature.