Modern approaches to optimizing the costs of circulation in trade

Abstract: In the modern context of globalizing markets and increasing competition, a deep understanding of the nature and mechanisms of circulation costs formation is becoming a key factor in developing strategies to optimize the activities of trading enterprises. The article discusses modern approaches to optimization in the context of the digital transformation of the economy. The economic essence and functional significance of the costs of circulation in the system of trade relations are revealed, their main functions are highlighted. Modern approaches to optimizing circulation costs are analyzed.