PROSPECTS FOR THE DEVELOPMENT OF SUPPLY CHAIN PLANNING: CONTACTLESS (DIGITAL) PLANNING

The efficiency, reliability and sustainability of business today are largely determined by the management and planning technologies used in the company. In the conditions of the BANI world, characterized by the turbulent development of society, previously developed methods and approaches to organizing and running a business become inoperative. Researchers and entrepreneurs are looking for new technologies and tools to solve current problems and issues. The author has determined that digital technologies should be integrated into the planning system to improve the efficiency and competitiveness of the supply chain. Digital technologies are transforming the management of economic systems, including planning. Tools based on machine learning, blockchain and big data analytics open up new potential for supply chain analysis and management. They help to improve the accuracy of forecasts, optimize inventory management, and automate and simplify reporting. This study presents an investigation into the development of a supply chain planning model in the digital era. It is formulated that modern business needs an autonomous, integrated and self-learning planning system.