The Impact of Digital Transformation on Management in the Lebanese Private Sector.

The primary focus of this research study is the field of digital transformation (DT) which is the latest topic to emerge in regards to organizational change.DT is best understood as a process where CEOs and middle-class level participants innovate and transform the private sector to respond to developments and changes within their business and technological environments.This dissertation discusses digitalization from the viewpoint of an array of diverse studies which have been carried through collecting data from several private sectors, and a literature study to understand the data on DT as a distinct phenomenon.The dissertation aims to help the Lebanese private sector systematically handle the changes associated with digitalization through the four metaphors (culture, mechanism, organic aspect, and brain), and to seek to understand the relationships that drive the DT processes.In addition, DT unfolds over time to present an array of advantages and challenges based on the approach of Gareth Morgan in using the four metaphors and how managers, CEOs, and employees cope with these changes.The research was conducted by collecting data from primary and secondary sources; primary data was obtained from semi-structured interviews while secondary sources were gathered from written and electronic sources such as websites, online articles, and books.The method used in conducting this research is semi-structured interviews with ten employees from the Lebanese private sector to improve visibility and performance.The results of this thesis suggested that the private sector responds in various ways to developments regarding digital transformation and revealed that metaphors in DT should enhance the change in the Lebanese private sector.Studies have concluded that if the focus of implementation was aimed towards the technical aspect rather than the human aspect of the project, it would be to failure.Therefore, more research is needed on how behavior is connected to digital transformation.