Catalyzing family-run business success: A confirmatory factor analysis of family motivation dynamics

This study aims to develop a family motivation model for families. The sample consists of 207 family members from family-owned businesses in Thailand. Data were collected using the family motivation scale. The data were analyzed using confirmatory factor analysis. The study demonstrates that family motivation, family functioning, work-family enrichment, and social exchange significantly influence Organizational Citizenship Behavior in family businesses. By fostering these elements, family firms can enhance employee engagement, job satisfaction, and overall organizational performance. This alignment of family and business goals is critical for the long-term success and sustainability of family enterprises.