Analyzing drama color preferences: A pilot study of the original and remake of <Money Heist>

This study is a pilot study that aims to understand the strength of color in Korean dramas by analyzing viewers' preferences for color in dramas. Unlike previous studies that only analyzed the color differences between dramas or examined the preferences of viewers based on the colors embodied in the images, this study examined the relative preferences of viewers by cross-applying the corresponding images to selected images from the original season 1 of the Spanish drama “Money Heist” and the Korean remake “Money Heist: Joint Economic Area,” and then analyzed the color differences between the images. In other words, one original image was paired with the color of the corresponding image, and a survey and color analysis were conducted. Due to the nature of the pilot study, we surveyed the students in the class with 20 images in 10 pairs, and obtained 86 valid responses. The results of the analysis showed that the preference for images with colors from the Korean remake was 1.5 times higher than the preference for images with colors from the original Spanish drama, and the preference for Korean colors was also higher when the original Spanish images were applied to images with colors from the Korean drama. When we tested whether the preference was due to the colors in the images rather than personal attributes, we found that the difference in preference was due to color differences rather than personal attributes, with the most significant factor being saturation. This is a result that has also been found in Korean-Japanese drama studies, and this study is expected to contribute to shedding light on the generalities of color application in Korean dramas compared to other national dramas.