Preserving culture in the digital age: media ethics and privacy for youth in Northeast India

The digital age has brought transformative changes to communication, learning, and cultural expression, presenting both opportunities and challenges for the youth of Northeast India. This paper explores the critical intersection of tradition and technology, focusing on preserving cultural integrity amidst rapid digital advancements. Northeast India, known for its diverse ethnicities, languages, and traditions, is navigating the complexities of media ethics and digital privacy to protect its cultural heritage. Social media and online platforms have emerged as powerful tools for cultural exchange, but they also pose risks of misrepresentation, cultural erosion, and privacy breaches. This study examines the role of media ethics in promoting accurate cultural narratives and fostering intercultural understanding. It also highlights the importance of digital privacy in safeguarding cultural practices and traditions. By analyzing challenges and proposing strategies, the paper emphasizes empowering youth as custodians of their heritage in the digital realm. Keywords: Cultural Preservation, Digital Privacy, Media Ethics, Youth, Northeast India, Social Media.