Implementasi Desain Capsule Wardrobe Pada Bisnis Fashion Nonny Upaya Meningkatkan Efisiensi

Abstract. As time goes by, Muslim clothing has become a trend in fashion choices for Muslims in Indonesia. This trend is not only favored by the older generation, but also increasingly popular among the younger generation, even children. This phenomenon of increasing interest in Muslim clothing is very encouraging, especially when compared to previous conditions. Nonny offers quality and comfortable Muslim clothing products by prioritizing flexibility in design and function. In facing the increasingly dynamic competition in the fashion industry, an approach is needed that is able to meet the needs of modern consumers, especially in Muslim clothing that is not only fashionable but also functional and sustainable. One relevant approach is the application of capsule wardrobe design, which is a minimalist dressing concept that prioritizes versatile, practical, and easy-to-match clothing. This business results report presents the results of the “Nonny” business project which aims to improve business management through various business analysis and strategies such as market and competition analysis, SWOT matrix, Five Forces, Balanced Scorecard and Boston Consulting Group Matrix. Evaluation of business performance and measurement of financial indicators are also conducted to measure the success of business model implementation and identify areas that require improvement in the future. Abstrak. Seiring berkembangnya zaman, busana Muslim kini menjadi tren dalam pilihan berbusana bagi kaum Muslim di Indonesia. Tren ini tidak hanya digemari oleh generasi tua, tetapi juga semakin populer di kalangan generasi muda, bahkan hingga anak-anak. Fenomena meningkatnya minat terhadap busana Muslim ini sangat menggembirakan, terutama jika dibandingkan dengan kondisi sebelumnya. Nonny menawarkan produk pakaian Muslim yang berkualitas dan nyaman dengan mengedepankan fleksibilitas dalam desain dan fungsi. Dalam menghadapi persaingan industri fashion yang semakin dinamis, diperlukan pendekatan yang mampu memenuhi kebutuhan konsumen modern, khususnya pada pakaian Muslim yang tidak hanya modis tetapi juga fungsional dan berkelanjutan. Salah satu pendekatan yang relevan adalah penerapan desain capsule wardrobe, yaitu konsep berpakaian minimalis yang mengutamakan pakaian serbaguna, praktis, dan mudah dipadupadankan. Laporan hasil bisnis ini menyajikan hasil proyek bisnis “Nonny” yang bertujuan untuk meningkatkan manajemen bisnis melalui berbagai analisis dan strategi bisnis seperti analisis pasar dan persaingan, matriks SWOT, Five Forces, Balanced Scorecard dan Boston Consulting Group Matrix. Evaluasi kinerja bisnis dan pengukuran indikator keuangan juga dilakukan untuk mengukur keberhasilan implementasi model bisnis dan mengidentifikasi area yang memerlukan perbaikan di masa mendatang.