Representasi Komunikasi Persuasif Cryptocurrency Dalam Film

Abstract. Films serve as a medium for education, information, and entertainment, often portraying stories or issues relevant to everyday life and influencing audiences in their thinking and actions. One such film is the fictional 13 Bom di Jakarta, which depicts acts of terrorism in Indonesia and showcases persuasive communication that can influence a person’s decision-making. This film also discusses cryptocurrency, providing insights into digital currency, which is still not widely used in Indonesia. This study examines persuasive communication related to cryptocurrency in the film 13 Bom di Jakarta using a qualitative method with Roland Barthes’ semiotic analysis. The analysis is conducted in two stages: denotation, to reveal explicit meanings, and connotation and myth, to understand the implicit meanings within the film’s signs. Data is collected through observation, documentation, and literature study, then analyzed using data reduction, conclusion drawing, and data collection techniques. The research findings indicate that the film 13 Bom di Jakarta contains denotative, connotative, and mythological meanings that provide information and education about cryptocurrency within the context of a fictional action film addressing terrorism. Abstrak. Film berfungsi sebagai media pendidikan, informasi, dan hiburan, sering kali mengangkat kisah atau isu yang relevan dengan kehidupan sehari-hari serta memengaruhi penonton dalam berpikir dan bertindak. Salah satunya adalah film fiksi 13 Bom di Jakarta, yang mengisahkan aksi terorisme di Indonesia serta menampilkan komunikasi persuasif yang dapat memengaruhi keputusan seseorang. Film ini juga membahas cryptocurrency, memberikan wawasan tentang mata uang digital yang masih belum umum digunakan di Indonesia. Penelitian ini mengkaji komunikasi persuasif terkait cryptocurrency dalam film 13 Bom di Jakarta menggunakan metode kualitatif dengan analisis semiotika Roland Barthes. Analisis dilakukan dalam dua tahap: denotasi untuk mengungkap makna eksplisit dan konotasi serta mitos untuk memahami makna tersirat dalam tanda-tanda di film tersebut. Data dikumpulkan melalui observasi, dokumentasi, dan studi pustaka, lalu dianalisis dengan teknik reduksi data, penarikan kesimpulan, dan pengumpulan data. Hasil penelitian menunjukkan bahwa film 13 Bom di Jakarta mengandung makna denotasi, konotasi, dan mitos yang memberikan informasi serta edukasi tentang cryptocurrency dalam konteks film fiksi bertema aksi dan terorisme.