TRAFFIC SAFETY MANAGEMENT ON PALEMBANG-INDRALAYA TOLL ROAD

Effective traffic safety management is essential for minimizing accidents and ensuring the safety and comfort of toll road users. Despite implementing safety management measures on the Palembang-Indralaya Toll Road in Indonesia, persistent barriers continue to contribute to accidents. This paper aims to study the Traffic Safety Management on the Palembang-Indralaya Toll Road, by identifying the factors that caused an accident, the current implementation method and propose strategies to enhance the safety management in the toll road. All the information was responded to by the toll road management known as PT Hutama Karya through an online questionnaire survey. Statistical Package for the Social Science (SPSS) is used to conduct the Reliability Analysis, Frequency Analysis, and Factor Analysis of the data received from respondents. Palembang Indralaya has initiated public campaigns aimed at preventing the occurrence of traffic accidents. The predominant factor contributing to accidents is vehicle-related issues, including brake failures, broken tires, and habitual driving. Several strategies have been proposed to enhance safety management at Palembang-Indralaya, including the expansion of vehicle repair facilities, implementation of educational programs to promote vehicle maintenance practices, policy enhancements, and collaboration with the government. The multifaceted approach proposed in this study is to holistically enhance safety measures and contribute to a safer and more secure travel experience on the Palembang-Indralaya Toll Road