The specifics of physical culture and sports management in the context of a human-oriented paradigm

This article is devoted to the study of a relatively new approach in the research literature – the human-oriented paradigm, which has now gained considerable popularity not only among researchers, but also decision makers. Based on the author's methodology, it is shown that the ideas of a human–oriented economy can be largely applied in practice in the management of such an important area from a social point of view - the sphere of physical culture and sports.