Crisis Communication About the Maui Wildfires on TikTok: Content Analysis of Engagement With Maui Wildfire–Related Posts Over 1 Year
TikTok is an influential tool for disaster communication, amplifying both critical disaster updates and misinformation, highlighting the need for strategic content moderation and evidence-based messaging to enhance the platform's role in crisis response. Public health officials, emergency responders, and policy makers can leverage TikTok's engagement patterns to optimize communication strategies, improve real-time risk messaging, and support long-term community resilience.
Authors
- Joseph Keawe‘aimoku Kaholokula (ORCID: https://orcid.org/0000-0001-5076-6141)
- Alexander N. Ortega (ORCID: https://orcid.org/0000-0001-6861-6993)
- Jim P. Stimpson (ORCID: https://orcid.org/0000-0002-1266-9436)
- Aditi Srivastava (ORCID: https://orcid.org/0009-0005-3951-5866)
- Ketan Tamirisa (ORCID: https://orcid.org/0009-0000-1388-0324)
Institutions
- University of Hawaiʻi at Mānoa (US)
- Washington University in St. Louis (US)
- IDEA Public Schools (US)
- The University of Texas Southwestern Medical Center (US)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2025-03-04
- DOI
- https://doi.org/10.2196/67515
- Citations
- 8
- Primary Topic
- Public Relations and Crisis Communication
- Type
- article
- Field-Weighted Citation Impact
- 30.91