САВДОДА КИЧИК БИЗНЕСНИ ДАВЛАТ ТОМОНИДАН ҚЎЛЛАБ-ҚУВВАТЛАШ ВА РИВОЖЛАНТИРИШНИНГ ТАШКИЛИЙ-ИҚТИСОДИЙ МЕХАНИЗМИ

The article explores the organizational and economic foundations of state support and development of small businesses in the trade sector. The study examines the role and importance of marketing research, conditions for small business development, and the factors influencing it. Proposals are developed for utilizing franchising and merchandising to foster small business growth and retain customers in trade. In this context, recommendations are provided for transitioning to a customer-oriented strategy.