Art Directing of the Film Rencana Besar on the Indonesian Over The Top Platform

This research examines the art directing in the film Rencana Besar aired on the OTT (Over The Top) platform in Indonesia, the art directing in question such as sets, costumes, make-up, properties, and special effects, which reflect Indonesia's national identity and secondly examines the aesthetics of the film Rencana Besar. The method used is a qualitative-descriptive approach through textual analysis, data collection is done by observation, interview and documentation. In the discussion of the art directing, Jane Barnwell and LoBrutto's theories are applied and the socio-cultural discussion applies Stuart Hall's theory. Determination of data sources is done by purposive sampling. The results showed that the art directing in the movie Rencana Besar not only acts as an aesthetic visual element, but also as an effective narrative tool. Elements such as color, texture, and setting make a significant contribution to character development and the formation of the story's atmosphere. The findings of this research are in the form of guidelines for making art directing for films with Indonesian national identity, namely; 1) the use of sets that can be multifunctional and have Indonesian identity, 2) costumes and make-up that combine Indonesian tradition and modernity, 3) properties that authentically reflect Indonesian culture. These findings are expected to serve as a guide for filmmakers or audiences who love Indonesian films in producing works that are aesthetic, meaningful, and able to compete on the OTT platform.