MBKM Membangun Desa : Meningatkan Perkembangan UMKM dengan Literasi Digital di Desa Neglasari

This research aims to implement the Merdeka Belajar Kampus Merdeka (MBKM) membangun desa program through improving digital literacy in Neglasari Village, Majalaya District, Bandung Regency. The program focuses on assisting MSMEs in utilizing digital platforms for product marketing and education on stunting prevention. The implementation method includes community needs surveys, training module development, and field coordination. The results showed an increase in knowledge and skills of MSME actors in creating digital promotion content and public awareness about stunting. This program is expected to increase MSME income and the quality of life of the village community.

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Publication Details

Journal
Digital Bisnis Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Published
2025-03-04
DOI
https://doi.org/10.30640/digital.v4i1.3941
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

MBKM Membangun Desa : Meningatkan Perkembangan UMKM dengan Literasi Digital di Desa Neglasari

Ida Jalilah, Herdiana Nugraha, Sifa Nur Azizah, Putri Latifha et al.
Digital Bisnis Jurnal Publikasi Ilmu Manajemen dan E-Commerce
SMEs Development and Digital Marketing
article

MBKM Membangun Desa : Meningatkan Perkembangan UMKM dengan Literasi Digital di Desa Neglasari

Ida Jalilah, Herdiana Nugraha, Sifa Nur Azizah, Putri Latifha, Elsa Sulistiani
article en

Abstract

This research aims to implement the Merdeka Belajar Kampus Merdeka (MBKM) membangun desa program through improving digital literacy in Neglasari Village, Majalaya District, Bandung Regency. The program focuses on assisting MSMEs in utilizing digital platforms for product marketing and education on stunting prevention. The implementation method includes community needs surveys, training module development, and field coordination. The results showed an increase in knowledge and skills of MSME actors in creating digital promotion content and public awareness about stunting. This program is expected to increase MSME income and the quality of life of the village community.

Digital Bisnis Jurnal Publikasi Ilmu Manajemen dan E-CommerceVol. 4(1)
Universitas Teknologi Indonesia (ID), Universitas Teknologi Digital
Openalex Percentile: Top 94%
SMEs Development and Digital Marketing
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MBKM Membangun Desa : Meningatkan Perkembangan UMKM dengan Literasi Digital di Desa Neglasari — Ida Jalilah, Herdiana Nugraha, et al. · Digital Bisnis Jurnal Publikasi Ilmu Manajemen dan E-Commerce (2025) | TGRS Research Map | TGRS