The Benefit of Biodegradable Plastics for Supporting Sustainable Development: A Case Study of Willingness to Pay in Surakarta City, Indonesia

Plastic pollution is a global concern affecting water, soil, and air quality. Urgent action is needed to address this issue. This study aims to identify factors influencing the use of biodegradable plastic to reduce its negative impacts. Data were collected from 269 households-129 in Punggawan and 140 in Mojosongo, Surakarta, and analyzed using multiple regression analysis to study the determinants of WTP (Willingness to Pay) for biodegradable plastic with STATA software. The results show that the average WTP for biodegradable plastic is IDR 2,214. Most people in Surakarta are already environmentally conscious. Age, knowledge, occupation, interaction of sex and location, education, and marital status influence WTP for biodegradable plastic. It is hoped that the implications of the research will be used as a recommendation for government policies to reduce the amount of plastic waste generation, which is a danger to human beings and the environment.