Sustainable Business Practices for Competitive Advantage in Hospitality Industry in Rwanda, a case of Radisson Blu Hotel, Kigali

This study aims to examine the impact of sustainable business practices on competitive advantage within the hospitality industry in Rwanda, with a focus on Radisson Blu Hotel. Specifically, it evaluates the effects of Triple Bottom Line (TBL), Corporate Social Responsibility (CSR), and Green/Environmental practices on competitive positioning. Methods: The research utilized a descriptive and correlational design, guided by Porter’s Five Forces Model, Resource-Based View theory, and Dynamic Capability theory. A sample of 220 respondents was selected from a population of 487 employees using Yamane’s formula and purposive sampling. Data were gathered through field surveys and published reports, then analyzed with SPSS using correlational and regression techniques. Results: The findings reveal that Radisson Blu Hotel’s application of TBL practices, CSR, and environmental initiatives all contribute significantly to its competitive advantage. Specifically, TBL practices (mean = 4.6916) and CSR activities (mean = 4.7032) show strong evidence of maximizing profits, ensuring fair treatment, and contributing to environmental sustainability. Green/Environmental practices also demonstrate a high impact (mean = 4.7047), with effective waste management and pollution reduction. The overall correlation between sustainable practices and competitive advantage was 0.851, indicating a substantial positive impact. Conclusions: The study concludes that Radisson Blu Hotel’s strategic implementation of TBL, CSR, and environmental practices effectively enhances its competitive advantage. The strong correlation suggests that continued focus on these sustainable practices will likely sustain and improve the hotel’s market position. Significance: This research underscores the critical role of sustainable business practices in gaining competitive advantage within the hospitality sector. It provides actionable insights for Radisson Blu Hotel and similar organizations, highlighting the importance of ongoing commitment to sustainability for long-term success and industry leadership. DOI: https://doi.org/10.59857/DTYV6913