Government Background Key Customer Research: Review and Prospect

In the market economy, the government plays the role of consumer and business regulator.Can act as the enterprise's regulator, also can act as the enterprise's customer, purchases the goods and the labor service from the enterprise, provides the public goods and the service for the society.From the point of view of the government, government procurement is a kind of policy means for the government to implement macro-control through a series of economic transactions.From the perspective of enterprises, the government background has an important impact on their business.This paper focuses on the content of the research on key customers with government background, and from the perspective of the theoretical basis and research conclusions of the research on key customers with different government backgrounds, firstly reviews and comments the definition and measurement of the concept of key customers with government background.Then summarize and compare the mainstream basic theories of key customer research in government background; On this basis, the empirical studies on the antecedents and effects of government-backed key customers were reviewed, and the current research framework was summarized.Finally, the shortcomings in this field are found and evaluated, and the future research direction is put forward.