ProTec Publishing Co: Is Print Media Dying in Finland?

ProTec Publishing Co, working in the media industry was established in the year 2012 which turned into a unicorn in a very short span of time. Company produces a journal and a magazine with internal product reference codes PJL140 and PMG120 respectively. The case helps analysing variable and 􀏐ixed costs with reference to the cost structure of a product. It also helps in developing an understanding that how does cost structure contributes to the pro􀏐itability of a 􀏐irm. Ms. Maria, the protagonist of the case struggles to understand the real cause of declining sales as both internal and external factors were seemingly prominent. Was she unable to look at the bigger picture of new trends in consuming media?