From the Psychological Characteristics of the “Z Era” to Explore the “Blind Box Economy” Benign Development Optimization Plan

This paper focuses on the close relationship between the psychological characteristics of the “Z era” and the “blind box economy”, aiming to analyze the current situation and explore the optimization path to promote the healthy development of the blind box economy. Through the explanation of the rise of the blind box economy, market trends, in-depth interpretation of the Z era of the pursuit of personalization, strong social needs and other psychological characteristics, reveal the opportunities and challenges under the interaction of the two. Furthermore, targeted optimization strategies are proposed from the perspectives of product, marketing and supervision to help the blind box economy meet the needs of The Times, achieve sustainable prosperity, and provide useful references for the research and practice of related industries.