Synergetic Development of Rural Revitalization and Ecotourism: A Case Study of Jingning County

Ecotourism represents not only a pivotal approach for the sustainable development of tourism but also a critical driver and distinctive pathway to promote rural revitalization. The core objective of rural revitalization is to enhance the economic, social, cultural, and ecological environments in rural areas, thereby improving residents’ quality of life. Ecotourism emphasizes boosting the rural economy and increasing farmers’ income while preserving the ecological environment. Together, these efforts contribute to the goal of constructing beautiful countryside. Rural revitalization and ecotourism exhibit a high degree of synergy in ecological protection, infrastructure development, and economic benefits. Drawing upon the practical experience of synergistic development, we should leverage regional resource advantages to promote integrated tourism across entire regions. This will facilitate industrial convergence, enhance tourism amenities, preserve traditional ecological philosophies, develop rural accommodation industries, and intensify the cultivation of tourism professionals. These measures aim to foster the harmonious development of rural area ecotourism and rural revitalization, thereby contributing to the comprehensive rejuvenation of rural areas.